About CBD

CBD (cannabidiol) comes from non-THC, industrial hemp. Products containing the compound are now legal in many American states where marijuana is not. It’s a non-psychoactive component. What does that mean? It means it won’t get you “high” but it will influence your body to utilize more of its natural occurring endocannabinoids. Endocannabinoids are a type of cannabinoid that our bodies naturally create, but we also get them from foods and various polyphenols that we consume. All cannabinoids, including CBD, produce effects in the body by attaching to certain receptors. These two receptors for cannabinoids are called the CB1 receptors and CB2 receptors. CB1 receptors are present throughout the body, but many are in the brain. The CB1 receptors in the brain deal with coordination and movement, pain, emotions, mood, thinking, appetite, and memories, as well as other functions. CB2 receptors are more common in the immune system. They affect inflammation and pain. Since the beginning of history, humans have used hemp for its anti-oxidant, anti-inflammation and neuroprotective benefits. Today, we benefit from those same assets, calming our anxiety, helping us sleep and relieving our pain. Bring back balance and harmony to your life with Pure Rootz!